May 20, 2009 by
Brian Butler | Filed under: Generating Sustainability Innovation [4]
This workshop focused upon methods and roles for stakeholders to contribute and integrate into an organization’s innovation development strategy. Integral to the process, innovation generation from four stakeholder sectors was identified as the main contributor to the process. These contributing sectors include public authorities such as the Market Arena, the Government, Universities or other Research Institutes, and Civil Society and other Non-Government Organizations.
Four primary steps for sustainability innovation were also identified within each of these sectors including Idea Generation, Research and Development, Market introduction, and Market Dispersion.
The workshop also explored the importance of selecting the correct stakeholders at the opportune time, and it was determined that innovation cannot take place without the support of multiple stakeholders. It was also noted that isolated R&D efforts are largely unable to attain market success without the support of stakeholders, emphasizing that the innovation process is a collaborative effort that not only relies on eternal stakeholder integration, but also, internal integration of functions and top management commitment.
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May 1, 2009 by
Brian Butler | Filed under: Generating Sustainability Innovation [4]
Innovation and Global Sustainable Growth. Paper presented at the Business and Insdustry Advisory Committee (BIAC) Consultation with Organization for Economic Cooperation and Development (OECD) Ministers, London, England.
This paper cites investment and trade as innovation drivers and identifies best practices for industries and services within various sectors to become more sustainable through innovation. Showcasing a wide variety of ideas, this effort illustrates the effectiveness innovation provides to bolster economic development. The ideas outlined also provide an effective tool to alter mindsets and behaviors in an effort to reduce the fear of change and motivate the development of future innovation campaigns.
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May 1, 2009 by
Brian Butler | Filed under: Generating Sustainability Innovation [4]
Bossink, B (2007) Leadership for Sustainable Innovation, International Journal of Technology Management and Sustainable Development, 6(2), 135-149.
In an illustration of methods used for generating sustainable innovation, this article discusses the Environmental Manager’s style on the innovation processes. Several Dutch projects are planned and the various leadership styles are tracked and results of their effectiveness are measured and critiqued.
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May 1, 2009 by
Brian Butler | Filed under: Generating Sustainability Innovation [4]
Maxwell, D., Sheate, M., & van der Vorst, R. (2003, October 27-28). Sustainable Innovation in Product and Service Development. Paper presented at the 8th International Conference, Towards Sustainable Product Design 8, Imperial College, London, England.
This paper introduces a method for creating sustainable innovation through a combination of traditional Sustainable Product Development approaches including additional efforts (Sustainable Product and Service Development) within the product supply chain. Industry case examples illustrate how this approach facilitates innovation and business benefits, and removes barriers such as; lack of focus on functionality, on product supply and value chains, integration of common language and terminology.
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